The Science of Getting Rich
Author: Wallace D The Science of Getting Rich
Straightforward and easy to understand, The Science of Getting Rich asserts that all of us -- no matter what our circumstances -- have the ability to obtain enough wealth to live as we desire and to fulfill our purpose in life.
Written nearly a century ago and recently rediscovered by Rhonda Byrne, creator of The Secret, The Science of Getting Rich offers clear insight on creating prosperity and the happiness that ensues.
There exists a science of getting rich -- and it is an exact science, like algebra or arithmetic. There are also certain laws that govern the process of acquiring means, and once these laws are learned and followed, a person will prosper with mathematical certainty. This book carefully provides the explanation of this science and how these laws function.
Each one of us naturally wants to achieve his or her full potential -- this desire to realize our innate talents is inherent in human nature. There is nothing wrong in wanting to become wealthy; in fact, the longing for riches is really the desire for a fuller and more abundant life. The Science of Getting Rich can set you on your way toward reaching this goal.
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101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic
Author: Susan Sweeney
Increasing the chances of a website's success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates, checklists, and forms—as well as proven techniques such as using e-mail, links, and online advertising—to increase the number of initial users and repeat visitors to a website. Invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking guidance to make their website successful, this resource is an important tool for those trying to maximize their Web promotion potential.
LobsterDirect.com - Jeff Morris
This is exactly the key information I needed for my Internet marketing campaign. Ask me if I'm doing cartwheels.
Cyber Design - Harriet Reid
Susan Sweeney's Internet marketing savvy is dynamite! We increased our hits immediately.
president, TheBigFNI.com - Dick Greco
Incredible online marketing resource. Easy to read with invaluable and instantly applicable techniques.
Table of Contents:
- Introduction ..... xxi
- Your "Members Only" Web Site ..... xxii
- Chapter 1: Marketing Principles ..... 1
- Your "Members Only" Web Site ..... xxii
- Objectives ..... 2
- Selling a Product or Service ..... 3
- Creating and Establishing Company Identity or Brand Awareness ..... 3
- Providing Product or Corporate Information ..... 4
- Providing Customer Service and Product Support ..... 4
- Generating Repeat Traffic ..... 4
- Advertising an Event, Product, or Service ..... 5
- Product or Service ..... 6
- Target Market ..... 8
- Internet Resources ..... 11
- Selling a Product or Service ..... 3
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Chapter 2: Essentials of Web Site Design ..... 12
- Building Traffic to Your Site ..... 13
- Consider Your Web Site Objectives First ..... 13
- Presenting Your Web Site Message Clearly ..... 14
- Using Competitor Sites to Your Advantage ..... 14
- Realizing the Potential of Your Domain Name ..... 15
- The Essentials of Your Web Site Design ..... 18
- Keeping Web Site Graphics in Perspective ..... 23
- Provide Ease of Navigation with User-Friendly Site Maps ..... 24
- Identify Your Site with Page Titles ..... 25
- Viewing Your Site Through Browser Eyes ..... 27
- Choosing Web Site Features to Meet Marketing Objectives ..... 28
- Building Traffic to Your Site ..... 13
- Customer-Enticing Traffic Builders ..... 29
- Free Offers ..... 29
- Online Seminars ..... 29
- Advice Columns ..... 30
- Coupons ..... 30
- Contests ..... 30
- Surveys ..... 31
- Interactive Tours ..... 31
- Free Offers ..... 29
- Guiding the Search Engines with Meta-Information ..... 31
- Meta and Header Elements ..... 32
- The Future of Meta Tags ..... 34
- Internet Resources ..... 35
- Review Your Site ..... 35
- Meta Tags ..... 36
- References ..... 37
- Graphics ..... 38
- Meta Tags ..... 36
Chapter 3: Be Kind to the Search Engines ..... 39
- Gaining Visibility on the Internet ..... 40
- Search Engines and Their Nomadic Bots ..... 40
- Image Maps ..... 41
- Spamming ..... 43
- Meta Refresh ..... 45
- Frames ..... 45
- Splash Pages ..... 48
- Dynamic Pages and Special Characters ..... 49
- Use of Tables ..... 50
- Maximizing Findability with Directories ..... 51
- Keywords Are of Key Importance ..... 52
- Content Tips for Spider and Crawler Discoveries ..... 55
- Learn from Competitor Sites ..... 56
- Marketing Implications of Page Titles ..... 58
- Meta Tags ..... 59
- Search Engines' Use of Alt Tags ..... 60
- Significance of your URL ..... 60
- Site Content Revisited and Other Important Design Factors ..... 61
- Internet Resources for Chapter 3 ..... 62
Chapter 4:Search Engine and Directory Submissions ..... 65
A Closer Look at Search Engines and Directories ..... 66
- Maximizing Exposure with Submission Pointers ..... 72
- Another Look at Keywords ..... 79
- Great Descriptions Make the Difference ..... 80
- Get Multiple Listings ..... 80
- Doorway Pages ..... 81
- A Closer Look At Yahoo! ..... 83
- A Closer Look at AltaVista ..... 86
- Effective Use of Submission Tools and Services ..... 89
- Complete Your Site Before You Submit ..... 91
- Is Your Page Already Indexed? ..... 92
- Check Out Your Competition ..... 92
- The Link Popularity Issue ..... 93
- Alternative Methods of Promotion ..... 93
- Move to the Top of Search Engine Rankings with RealNames ..... 94
- Don't Spam the Search Engines ..... 102
- Keep a Record ..... 103
- Some Final Pointers ..... 104
- Internet Resources ..... 106
- Gaining Visibility on the Internet ..... 40
- Search Engine Search Features and Submission Charts ..... 107
- Submission Tools ..... 108
Chapter 5: Effective Promotional Use of Newsgroups ..... 113
- Newsgroups-An Ideal Marketing Vehicle ..... 114
- The Benefits of Newsgroups ..... 115
- Thousands of Newsgroup Categories